Virtual,but no avatar:Bruce.
Bruce … More than an agency name: our virtual founder. The personified agency philosophy. The brand guidelines breathing down our necks. Bruce shows us what matters in all our concepts, strategies, and ideas.
For example: the question of relevance. And why creative solutions begin before the making — with thinking. This applies equally to print, motion, digital, interactive work, or communication in space.
Over a cup of coffee, we'd be happy to tell you more about the fictitious avatar on Stuttgart's Augustenstraße.
Our passion:
The search for the essence of things.
You have to crack open the shell of the obvious to see what’s special. That’s usually when you come across unique and remarkable stories. Discovering these stories is our passion.
Bruce says…
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360° means: staying recognizable through change.
Bruce says…
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It's not about "beautiful" or "not beautiful" — it's about relevant or not relevant.
Bruce says…
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Client satisfaction is the most important award.
Bruce says…
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Creativity begins before the making.
Bruce says…
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Beautiful packaging is useless if the box is empty.
Bruce says…
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Don't stop until you have a convincing answer to every “Why?”
Bruce says…
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Concept first, channel second.
Bruce says…
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The comfort zone is not a good place to grow.
Identity and design: a self-experiment.
We wanted to make the most of having a virtual in-house visionary in Bruce B. by exploring our home turf of identity design a little further afield.
Historical branding
Our starting point was one of the earliest forms of logo development: the coat of arms.
Together with a designer trained in heraldry, we developed a coat of arms for Bruce B. following rules established over centuries.
In the words of the designer from Pro Heraldica: “Bruce B.’s main concern is getting to the heart of things. That’s why a shell was chosen for the design of the coat of arms. The hard shell represents the facade, the superficial — the thing that needs to be broken through. Inside, in place of the pearl, sits the heraldic figure of the spark. It stands for intellectual creation, for concepts and ideas …”
But: the design was more challenging than expected. Because you have to think 2D and 3D together across different levels. And then: from the sketch to the clay model to the plaster cast to the die to the medal …
The most important result: we learned something new again.
Two- and three-dimensional at the same time
Inspired by our work for the World Money Fair, we felt Bruce deserved to be celebrated with a professionally designed medal, too. Simply because we’re glad he exists. With support from coin designer Claudius Riedmiller, a relief made of pure silver was created.
The team behind Bruce
Our team is, first and foremost, a group of friendly, open-minded colleagues with a wide range of talents, skills, and experience — from designers to Unreal developers, from account managers to scenographers. Living communication holistically requires diversity.
Welcome to Bruce.
Felix Kern
Creative Direction Copy _ Freelancer
Tim Bonfert
Head of Architecture / Scenography
Johannes Gerhold
Managing Director
Felix Schneidewind
Creative Producer Film _ Freelancer
Sonja Krüger
Account Management
Max Schmierer
Managing Director
Tillman Staffen
Senior Unreal Development
Thomas Elser
Managing Director
Nancy Kuhn
Graphic Design
Tim Völker
Unreal Development
Frauke Mannsperger
Visual Design
Tobias Klingel
Full Stack Web Development
Bianca Volz
Interactive 3D Art
Leonie Hahn
Graphic Design
Jonathan Hinkel
Full-Stack Developer
Michael Wünsch
Senior Unreal Development
Martin Hagan
Creative Direction Digital
Johannes Wünsch
Senior Unreal Development
Sarah Elser
Senior Project Manager, Strategy
Christian Herbstreuth
Graphic Design _ Freelancer
Syrie Challener
English Language Consulting _ Freelance consultant
Greta Rolfes
Graphic Design
Tom Wahl
Creative Direction Art
Andreas Hornung
Managing Director
Sonja.
She's the go-to contact for inquiries, applications ... pretty much everything.
