Composites for Europe – Repositioning a Trade Fair.
Client
RX (Reed Exhibitions)
Project Title
Repositioning the Composites for Europe Trade Fair
Topics
Brand Identity / Corporate Design
Trade fairs / Showrooms
Year
2020
corporate design
The corporate design and corporate architecture drew inspiration from the material’s distinctive characteristics—the specific layering and orientation of non-crimp fabrics. This gave rise to the logo and defined the distinctive visual form of all design elements.
Transforming Complexity into Orientation.
Trade fairs are evolving—and not just due to COVID-19. They are taking on a new role: acting as overarching content managers and trendsetters within their focus areas. With this in mind, the concept for the composites trade fair was thoroughly restructured. Furthermore, the inherent complexity of the industry was broken down across multiple levels and translated into clear content and visual orientation systems.
An Innovative Trade Fair Layout Signaling Change.
