Baden-Württemberg –
Image Brochure.
Client
State of Baden-Württemberg
Project Title
Image Brochure
Topics
Print / Editorial
Year
2018
The Ministry of Economic Affairs, as the client, wanted a brochure that would make foreign guests and investors fall in love with the region – complete with an integrated location film produced by our colleagues at AV Medien. And: it was explicitly meant to be entertaining rather than overly serious.
The Baden-Württemberger and his two souls.
After a “depth-psychological analysis”, we arrived at the following conclusion:
The Baden-Württemberger is, by nature, a bipolar personality – easily recognized in phenomena such as Äffle & Pferdle, Daimler & Benz, Hannes and the mayor. We meticulously worked out these two sides, this unique blend of hard facts and soft skills, and packaged it all into a brochure.
