Courage and optimism as a common thread.

Client

Häfele

Project Title

100th anniversary commemorative book

Topics

Print / Editorial

Year

2023

Awards &
Publications

German Design Award, 2025​

Winner

Editorial

if communication design Award, 2024

Winner

Communication

What was clearly not wanted: a conventional chronicle. Instead: an authentic look at the company’s DNA. And into the future. Days spent in the corporate archives and interviews with numerous stakeholders revealed what transformed Häfele over the past hundred years from a Black Forest hardware specialist into a global player. Alongside many other qualities, two stood out above all: courage and optimism. The leitmotif for the anniversary brochure.

Can a layout be optimistic?

Only 4 CEOs in a hundred years. Wow!

How Midjourney sees the Black Forest.

About start-ups from Nagold.
100 years later.

Sonja.

She is the point of contact for enquiries, applications...in fact, for everything.

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