Courage and optimism as a common thread.
Client
Häfele
Project Title
100th anniversary commemorative book
Topics
Print / Editorial
Year
2023
Awards &
Publications
German Design Award, 2025
Winner
Editorial
if communication design Award, 2024
Winner
Communication
What was clearly not wanted: a conventional chronicle. Instead: an authentic look at the company’s DNA. And into the future. Days spent in the corporate archives and interviews with numerous stakeholders revealed what transformed Häfele over the past hundred years from a Black Forest hardware specialist into a global player. Alongside many other qualities, two stood out above all: courage and optimism. The leitmotif for the anniversary brochure.
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