Inspiration and innovation across 1,500 sqm.
Client
Häfele
Project Title
Trade fair stand Interzum 2017
Topics
Trade fairs / Showrooms
Interior design / Scenography
Digital
Moving Image
Year
2017
Under the motto THINKING FURTHER, furniture technology was given a new and spectacular staging in a variety of facets at the trade fair stand. The focus was also on solutions for smart and digital networking for furniture and spaces, addressing the megatrends of “micro living” and “smart home.” This allowed Häfele to live up to its own aspirations and provide the industry with inspiration for the future.
A spectacular multimedia production.
The eight-minute multimedia production “Smart furniture meets smart home” attracted particularly great attention. Using a kitchen and a bedroom as examples, it demonstrated how light, sound, and furniture functionality can already be conveniently controlled today via an app on a smartphone.