jazzopen
stuttgart.
Client
jazzopen stuttgart
Project Title
jazzopen corporate design
Topics
Brand Identity / Corporate Design
Year
2012
How do you turn an international music festival into a strong brand for Stuttgart? Every year, jazzopen sets new standards with a unique program and world-class stars. We gave the event a sharp, unmistakable profile through a distinctive corporate design and visual framing.
Personal. Memorable. Emotionally staged.
The portraits of the international stars are given color filters, creating a colorful yet cohesive tile look with high recognition value – reinvented every year.
A strong brand presence: cross-media and omnipresent.
The vibrant colors and clear structure of the corporate design define the brand’s presence across every application: from billboards and video walls to tickets and merchandise.
A stage on the web.
The jazzopen website provides all the key information about the artists and the event. The mobile version also impresses with optimized navigation and many useful features.
Web trailer: a taste of live!
The atmospherically rich trailer works as a “sneak preview,” building anticipation for experiencing the concerts live.
