From product world to thematic showcase.
Client
Häfele
Project Title
Trade fair stand Interzum 2023
Topics
Trade fairs / Showrooms
Interior design / Scenography
Moving Image
Digital
Year
2023
Awards &
Publications
German Design Award, 2025
Winner
Fair and Exhibition
if communication design Award, 2024
Winner
Interior Architecture
Brand Experience & Trade Fair Design Annual, 2023
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For a hundred years, products took center stage at Häfele’s trade fair presentations—with year 101, they became an integral part of diverse, standalone thematic showcases grouped around an expansive communication campus. A clear reflection of an unwavering commitment to partnership.
The entire Häfele universe across 1,500 sq m.
Each theme, a world of its own. The overarching benefit of each individual topic served as the inspiration for the presentation. A clear through line connecting to the products, ranges, and their specific advantages. A didactic spatial concept, designed in and for the space.
100 years of company history as the thematic framework for the exhibition stand.
A tribute to invisibility.
When a product’s key advantage lies in making itself invisible, invisibility must be rendered visible. The motto: “The ultimate minimalism is: nothing.”
100 years of Häfele. An immersive experience.
Looking back and ahead from above. An elevated centerpiece at the exhibition stand: the 3D cinema. Featuring a three-dimensional journey through the history of Häfele. A chronicle of continuous innovation—representing both the culmination of a focused journey and a clear signpost toward the future.
Product experience as a VR application.
