A cruise through 10 x 10 years.
Client
Häfele
Project Title
100th Anniversary Event
Topics
Moving Image
Event
Year
2023
Making a great tradition even better.
For many decades, the Häfele boat party on the Rhine during the Interzum trade fair in Cologne has been a “must” for international partners, Clients and the global Häfele organisation. In the year of the 100th company anniversary, there was an upgrade worthy of the occasion for all 1,200 guests.
With a professional look to the future, a tribute to its Black Forest roots, a look back into the past, a musical journey through time, and a party that went down in the history books.
Black Forest meets urban lifestyle. A graffiti wall as a popular Insta spot.
A look into the future. Direct from New York:
“I travel into the future, come back and tell you what it looks like there …” Ben Hammersly begins his talk at the Häfele Future Talk with a smile. This is followed by stimulating and inspiring thoughts from the author and strategy consultant on the post-digital age. Then an intensive Q&A session between the New Yorker by choice and his audience. Fitting for the ship setting: an overture with depth.
Lovingly staged. Miniatures from the company’s history.
A celebrated stop on the journey through time.The chart-toppers of the 90s.
After looking back and looking ahead: a surprise guest. Jenny from Ace of Base. With all her international number-one hits. The engine room was really steaming.
