Company history in symbols.
Client
Häfele
Project Title
100th anniversary corporate design
Topics
Brand Identity / Corporate Design
Year
2023
The anniversary corporate design picks up on the key threads of the company’s history and symbolically links them to a commitment to its origins in the Black Forest. The result is an easy-to-use, flexible, and modular design system for worldwide application.
The irresistible charm of radical reduction.
1923, the year Häfele was founded, was also the year of the first Bauhaus exhibition in Weimar. It’s quite possible that this inspired us without our even realizing it.
From furniture to doors to spaces.
The
holistic
perspective.
Our origins:
the
Black Forest.
Unity in diversity. The flexible design system.
Style guide for worldwide application.
Identity made simple. We developed a design system that is easily adaptable for Häfele’s international subsidiaries, giving every conceivable application a consistent, unified look.
