Getting to know it in an interactive flow.
Client
Xenios
Project Title
Website for product launch
Topics
Digital
Year
2024
Almost every time the Xenios ECMO console is used, it is a matter of life and death. The blood is oxygenated outside the body when the lungs are no longer able to do so—or only to an insufficient extent. The new Xenios 2.0 console makes this highly complex therapy application easier for users, with many practical improvements over the previous console. The console’s features are presented in the new website through scrollytelling—interactive, based on a clear didactic concept. From the big picture to the details. Not technically dry, but brought to life and made more emotional through animations, videos, dynamic images and text … each triggered by scrolling. The user takes the lead and controls the flow of information at their own pace.