New idea, new paths in trade fair communications. Holistic launch concept for a newly developed event format by Mesago Messe Frankfurt GmbH. Target industries: facility management, industrial services, IT.
The future must feel like the future: that is why a new format was developed for the existing INservFM trade fair. Motto: All-in-One. A hybrid of conference, workshop, networking platform, recruiting area, innovation forum, exhibition … all in one exhibition hall. Supported by a multidimensional, deliberately non-linear campaign that conveys the offering’s distinctiveness and vibrancy through form, content and tone of voice.