Virtual Showroom: Hugo Boss Race Shuttle.

Client

Hugo Boss

Project Title

Hugo Boss Race Shuttle

Topics

Digital

Trade fairs / Showrooms

Year

2021

Partner

0711 livecom GmbH

The Hugo Boss Race Shuttle, created for the Formula E sponsorship, as a metaphor: virtual VIP hospitality that lands at every racetrack. The showroom stages the Boss collections, the Hugo Boss collaboration with Porsche, and the drivers as brand ambassadors—complete with embedded films and in-depth product information.

Welcome on Board of our Hugo Boss Race Shuttle!

Digital by necessity: activating the Hugo Boss sports sponsorship for Formula E during the pandemic.

Add-on: the digital Hugo Boss helmet for fans.

A custom-programmed social media filter featuring the helmet design.

Sonja.

She is the point of contact for enquiries, applications...in fact, for everything.

Bruce B.

corporate communication GmbH

Augustenstr. 87

70197 Stuttgart

+49 711 99 33 75-0

hello@bruce-b.com

Legal notice / Terms

Privacy policy

Cookie policy

*For ease of reading, this text does not use both male and female language forms simultaneously. The masculine form used always refers equally to all genders.