A client magazine instead of navel-gazing.
Client
Bruce B.
Project Title
Magazine
Topics
Print / Editorial
Year
2017/2018
Awards &
Publications
German Brand Award, 2019
Gold
Red Dot Communication Award, 2019
Best of the Best
in Publishing & Print Media
German Brand Award, 2018
Winner
German Design Award, 2018
Winner
Red Dot Communication Award, 2018
Winner
DDC – German Design Club, 2018
Silver
in corporate communications
ADC Award, 2018
Award
in corporate publishing
Berlin Type Award, 2018
Winner
in concept and copy
Not a classic Agency brochure, but a client magazine about self-presentation.
As a communications agency, Bruce B. wanted to take a different approach: not to show what you do, but to convey how you think. Hence: a magazine concept for clients and prospective clients, designed to inspire and entertain. Relevance through content. An example of the Agency’s attitude and way of working.
Self-presentation that takes the indirect route.
