Bola. Occlusion system for the left atrial appendage.

How do you promote a product that isn’t even on the market yet? … With a nonchalant “what if?” … The biological material makes the difference.

The hypothesis: less medication is needed and the implant integrates better – meaning a better quality of life for patients (once this is ultimately confirmed in clinical trials). To inform cardiologists early on about what’s taking shape in the development lab at start-up Qatna, we created a website and a demo case for presentations at medical congresses, signaling the market’s next innovation ahead of time. For now, still in the subjunctive mood …

With a “what if …” as the communicative through-line.