Appearance at the Federal Horticultural Show 2019 in Heilbronn.
Client
Forst BW
Project Title
Federal Horticultural Show 2019 Exhibition
Topics
Trade fairs / Showrooms
Interior design / Scenography
Brand Identity / Corporate Design
Year
2019
What needs to change so that everything stays the way it is?
An exhibition about the work of the State Forest Administration of Baden-Württemberg at the Ministry of Rural Affairs and Consumer Protection – and about the forest in the face of climate change.
Forest makes climate. Climate makes forest.
It was as if we had anticipated “Fridays for Future” during concept development: the hook for the entire BUGA presentation was demands that we put into the mouths of “Generation 2100.” A generation that rightly wants at least as much forest as we have today – and just as much wood for its furniture and houses.
The challenge: the wood that people want to use in 2100 must be planted today. Or to put it another way: how do you manage our forests sustainably – especially in view of climate change, which makes it necessary to transform the forest to be climate-resilient?
The State Forest Administration solves this task through intensive scientific research, statistical procedures, various forecast scenarios, the analysis of alternative tree species, and much more. The exhibition at BUGA 2019 shows all of this – including what the forest could look like in 2100 if, for example, our current main tree species, the spruce, has almost disappeared from many parts of the country.
Sustainability: a principle developed in forestry approximately 300 years ago.
Forest is not just forest. Forest is a management task.