Developing a visual world.
Client
Mercedes-Benz
Project Title
Shootings
Topics
Imagery
Year
2015-2019
What does service mean for Mercedes-Benz clients – around the world? How does it feel? And what does it look like?
Based on the brand values defined by Mercedes-Benz Global Service & Parts (GSP), we created a pool of image motifs for use in international markets. Distinct stories were developed for every GSP theme and product, brought to life across five elaborate shoots with internationally renowned people and lifestyle photographers.
A global image pool.
Over the course of 5 years, shoots in Gothenburg, Hamburg, Barcelona, Nice, Geneva, Megève, Vienna, and Sölden generated more than 100 motifs for the international image pool. Bruce B. managed the entire artwork process, from developing the image concept through casting to post-production.
Snapshot.
Every single motif focuses on the client and the strong client orientation of Mercedes-Benz Service worldwide, captured as a snapshot in time.
