EnBW
Energy Drive.
Client
EnBW Energie Baden-Württemberg
Project Title
IAA Trade Fair Stand
Topics
Trade fairs / Showrooms
Interior design / Scenography
Digital
Year
2021
Partner
0711 livecom GmbH
Hybrid spaces with a feel-good factor.
Hybrid exhibition spaces replicate the everyday scenarios where many people feel most comfortable today: seamlessly switching between multiple screens while conversing with others. Our LED lighting design embraces this dynamic, transforming the booth floor into an intuitive navigation surface that engages visitors with dynamic light movements while helping them find their way.
Bridging analog and virtual reality.
Through active sensorimotor engagement with the virtual reality game and its straightforward rules, players’ attention is drawn directly to energy consumption and charging management for electric vehicles.
At the same time, players are not entirely absorbed by the screen; they continue to interact within the physical space and with people around them, such as specialist consultants or observing colleagues.
Cruising through Europe in a virtual EV.
With the “EnergyDrive” game integrated into this spatial environment, we communicate more sustainably and effectively than conventional 2D exhibits ever could. Developed using Unreal Engine, this intuitive game places players in front of a screen where they use both hands to target charging icons or dodge obstacles while speeding down roads in an electric vehicle.
Players choose a European city as their destination and, based on the distance selected, are guided to a specific number of charging stations before arriving. At the end of the journey, they receive a detailed summary of energy consumed and charging times.
