A digital update for the anniversary.

Client

Häfele

Project Title

Discoveries – Virtual Showroom / Update

Topics

Trade fairs / Showrooms

Digital

Interior design / Scenography

Year

2023

To accompany the company anniversary, Häfele’s digital brand world also received a comprehensive update: new themed spaces, updated product and range presentations, and, of course, a three-dimensional reference to the company’s 100th anniversary.
Click here to view the case study “Discoveries – Virtual Showroom”.

Interactive light.
Click & connect.

A new light planet in the Häfele universe. Furniture and ambient lighting as a fully integrated work of art that can be controlled individually. Experience it live in a virtual space.

Service on Stage.

Häfele’s new service concept—Service+—was given its own stage. Built from plus symbols that are reconfigured time and again. Featuring “Max”, a custom-developed 3D character who guides users through the different services. Supported by real-life explainers.