Trade fair stands for Häfele are always new and different because the company is constantly changing and dynamically evolving. However, they always follow the same basic idea: take the status quo of the company’s development, condense it into the number of square meters available, and stage it so that clients and visitors perceive not only the path being taken but also the destination.

This was also the case at this year’s Holz-Handwerk in Nuremberg: grouped around the core of the products and ranges under the motto “Häfele cares” were services and benefits that go beyond the products. They underscore Häfele’s claim to develop holistic solutions that reflect the current situation in the trade and actively support joiners and carpenters as partners at eye level. The striking phalanx of these offerings formed the framework for in-depth live stations with Häfele explainers from various specialist areas. “What moves the trade drives us” – this overarching attitude was palpable all around, as was the positive response from the target audience.