Häfele
Interzum
2025
The world’s leading trade fair for furniture production and interior design.
Häfele
Interzum 2025
The world’s leading trade fair for furniture production and interior design.
Häfele
Interzum
2025
The world’s leading trade fair for furniture production and interior design
Häfele
Interzum 2025
The world’s leading trade fair for furniture production and interior design.
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Form follows message.
Communication determines the form of the space – not the other way around. We create a brand world that speaks with conviction.
Making the leitmotif tangible.
“Maximising the value of space. Together.” as a spatial and multimedia production.
The brand as a central driving force.
At the core: the brand story. Acting as an influencer for the product and theme worlds.
The
Häfele
brand space
The stand concept as an architectural metaphor.
The Brand Tower
Multidimensional communication – Häfele brand identity.
The new brand film.
presents Häfele’s world of values and vision for the future.
Form follows message.
An exhibition stand as a status update of a
company in motion.
Making the leitmotif
tangible.
“Maximising the value of space. Together.” as a
spatial and multimedia production.
The brand as a
central driving force.
At the core: the brand story. Acting as an influencer for
the product and theme worlds.
The Häfele
brand space
The stand concept as an architectural metaphor.
At the center:
The Brand Tower
as a double-decker.
Staging the leitmotif and emotionalizing
central content of the “Corporate Strategy 2030”.
The journey from the head to the heart.
Animated
project study
in 2 x 180°.
Sustainability, responsibility, openness. The leitmotif as a guideline for corporate action, using the example of a new brand and logistics center at the Nagold site.
Co-Creation,
Co-Engineering.
Partnership with the client as a
future strategy. Motivation, inspiration, and proof through international projects.
Quick orientation.
The hierarchically structured guidance system.
Animated
project study
in 2 x 180°.
Sustainability, responsibility, openness. The leitmotif as a guideline for corporate action, using the example of a new brand and logistics center at the Nagold site.
Co-Creation,
Co-Engineering.
Partnership with the client as a future strategy. Motivation, inspiration, and proof through international projects.
Quick orientation.
The hierarchically structured guidance system.
Illuminated signs and banners structure the individual theme areas.
Headlines
convey the messages of the individual areas.
Illuminated signs and banners structure the individual theme areas.
Headlines convey the messages of the individual areas.
Organically integrated into the
umbrella brand:
Häfele
Lighting.
Simple.
Planned.
Told.
Häfele Lighting
At the center of the comprehensive lighting area, the four rooms of the apartment provide an inspiring example of how a holistic lighting concept can be experienced with a 24-volt system consisting of just a few components.
At the center of the comprehensive lighting area, the four rooms of the apartment provide an inspiring example of how a holistic lighting concept can be experienced with a 24-volt system consisting of just a few components.
Control and networking, system representation, access management.
Kitchen
Function meets variety.
Focus
topic: Kitchen.
The combination of range breadth and depth.
