You cannot replace meeting in person. Of course. But when trade fairs are cancelled, one thing remains: the task of communicating with Clients, presenting new products, and placing new topics. And if you do not think linearly, but instead make strategically sound use of the possibilities of the digital world, you will find new ways of presenting, interacting, and communicating. With Munis, a platform for tailored virtual events, a trade fair stand for a craft trade fair became an independent, digital—and successful—format.