LSV – Brand Identity.
Client
State Sports Association of Baden-Württemberg
Project Title
corporate design development
Topics
Brand Identity / Corporate Design
Year
2015
Bruce B. developed a new corporate design for the umbrella organization of organized sports in Baden-Württemberg.
Movement and momentum in the spirit of sport.
The logo itself makes the dimensions of the Landessportverband visible: its shape positions the organization as a driving force for sport. Movement and activity form the basis of the logo’s derivation.
The shape of the new figurative mark shows a segment of a dynamic movement sequence. The colors black and yellow establish the connection to the state of Baden-Württemberg.
Complete corporate design newly implemented.
The entire corporate design was comprehensively implemented; all print and online measures were redesigned by Bruce B.
The award for the best.
