Motorsport up close.
Client
Michelin
Project Title
Sales Convention 2014
Topics
Interior design / Scenography
Event
Year
2014
Perfect organization and stage management, as well as a compelling dramaturgical transfer of the motorsport storyline, were prerequisites for the success of the three-day Michelin Sales Convention 2014 at the Nürburgring.
The strategic connection between location and storytelling.
From the invitation and personal registration on the interactive microsite to printed materials, backdrops, and films during the event, all measures utilized a dynamic design vocabulary borrowed from racing.
Lasting mobilization effect.
The strategic connection between location and storytelling resulted in an impressive event with a lasting mobilization effect.
Celebrating on the home stretch.
