FASHION?! What makes fashion fashion.
Client
Württemberg State Museum
Project Title
Fashion?! exhibition
Topics
Brand Identity / Corporate Design
Year
2020
The State Museum is breaking new ground. And we are part of it. With the special exhibition “Fashion?!”, the museum deliberately addressed a new, younger target group. Accordingly, the visual identity needed to be designed to match. By staging iconic garments and using a striking colour palette, we broke away from the previous design.
“Get hands-on with fabric.”The hands-on exhibition.
In parallel with the major state exhibition “Fashion?!”, the local castle ghost invited children and families to create DIY fashion. In a playful and interactive way, the young fashion victims explored the topic of fashion. And for that, we created a key visual as the little brother/sister of the exhibition branding for adults.
