Growth. Dynamism. Stability.

Client

Stuttgart Region Economic Development

Project Title

Expo Real 2010 Trade Fair Stand

Topics

Trade fairs / Showrooms

Interior design / Scenography

Year

2010

At Expo Real, the Stuttgart Region Economic Development Corporation has been organizing a joint stand for regional real estate companies for over 10 years to promote investment in the Stuttgart area. The crucial factor here was a cohesive presence that represented all participating companies equally.

Experience Growth.

The exhibition concept translates the duality of stability and growth—characteristic of the business location—into a metaphor: a modern interpretation of a dynamically ascending tree, firmly rooted in the ground. Accordingly, the floor of the stand is deliberately kept dark, while the tree canopy is bright and dynamic.

The Tree Canopy as a Projection Surface.

The "tree canopy" consists of oversized silver cubes that dynamically expand upward, allowing visitors at the stand to experience the region's growth firsthand. At the same time, the cubes serve as projection surfaces: printed motifs reflect the multifaceted character of the region. Technical achievements, culture, tradition, and nature reflect one another to form an interwoven, cohesive whole.

Sonja.

She is the point of contact for enquiries, applications...in fact, for everything.

Bruce B.

corporate communication GmbH

Augustenstr. 87

70197 Stuttgart

+49 711 99 33 75-0

hello@bruce-b.com

Legal notice / Terms

Privacy policy

Cookie policy

*For ease of reading, this text does not use both male and female language forms simultaneously. The masculine form used always refers equally to all genders.