Beyerdynamic for Creators.
Client
Beyerdynamic
Project Title
Virtual Product Launch
Topic
Digital
Event
Year
2022
Partner
0711 livecom GmbH
Awards &
Publications
Eventdesign Yearbook (22/23)
Worldwide launch event on a virtual stage.
Beyerdynamic, a manufacturer of high-end microphones and headphones, presents its new “C Class” – specially developed tools for creators. With an interactive launch event for an international professional audience. In a custom-designed, three-dimensional 360° brand world. As the stage for the live event rolled out across time zones and as a temporary showroom.
Product presentation plus a journey of discovery in the virtual brand space.
The product launch with live explainers was complemented by the opportunity to explore the three-dimensional space freely and interactively. With films, interactive elements, in-depth information layers and download options. The professional audience joined live from all over the world – click-through rates exceeded all expectations.
