Mercedes-Benz – Original Oil campaign.
Client
Mercedes-Benz
Project Title
Original Oil campaign
Topics
Moving Image
Year
2016
Mercedes-Benz original engine oil for passenger cars and trucks offers many advantages over competing products—but very few people know it. Under the slogan “If your Mercedes had the choice. Mercedes-Benz Original Oil.” Bruce B. developed communication materials to convince Clients of the benefits of the original oil.
With impressive animations.
At the heart of the campaign is a high-end animated film that showcases the benefits of original oil to great effect.
3D data as a fluid simulation in virtual space.
To achieve this, 3D data of the vehicles and the respective engines or engine components were turned into a fluid simulation using special software and animated in 3D and with cameras in virtual space.