HR communication and career website.

Client

Mercedes-AMG

Project Title

HR Communication

Topics

Employer Branding

Digital

Event

Moving Image

Year

2017

How do you convince the most sought-after developers in the automotive industry and young engineering talent to choose Mercedes-AMG in Affalterbach? By striking a chord with them and awakening their original racing gene. Because at AMG, the proximity to motorsport is tangible like no other manufacturer: whether in technological standards or the incomparable AMG team spirit.

Career website.

The central hub for all communication measures is the career website developed and designed by Bruce B. The AMG employer brand appears in a completely revised look, with a new visual world and the activating claim: “Shift up. Join us.” In addition to information, the website impresses with the multimedia Wall of Pride and recurring career chats with AMG employees.

Affalterbach on the move. The future at AMG means alternative drives, lightweight construction, digital features and processes … always with a clear performance focus. The Nordschleife remains the benchmark. Potential AMG engineers learn what innovation means at AMG, among other things, in the new “Future Performance” topic strand, through authentic statements from their future colleagues, through more moving images and interactive modules.

Project One. Formula 1 technology for the road as an interactive application

Innovation and fascination live.

Live your dream.

With cross-media HR communication, we ensure maximum attention for AMG – for example, with the star power of Mercedes-AMG Petronas driver Lewis Hamilton.

Under the motto “Live your dream”, we create maximum attention for the OEM from Affalterbach. A precisely selected placement of large-format advertising spaces in the vicinity of competing companies generates a particularly high level of discussion among engineers.

Formula Student.

Every year, AMG uses the German edition of the international design competition Formula Student Germany for students to inform prospective engineers about entry opportunities in Affalterbach. Bruce B. ensures an attention-grabbing presence with the stand design, offering information and contact opportunities for prospective engineers.

Sonja.

She is the point of contact for enquiries, applications...in fact, for everything.

Close

Close

Show

Close

Bruce-Letter

Sign up for our newsletter here and stay up to date with the latest news on our projects.

Newsletter (EN)