Mercedes-Benz – Original Oil campaign.

Client

Mercedes-Benz

Project Title

Original Oil campaign

Topics

Moving Image

Year

2016

Mercedes-Benz original engine oil for passenger cars and trucks offers many advantages over competing products—but very few people know it. Under the slogan “If your Mercedes had the choice. Mercedes-Benz Original Oil.” Bruce B. developed communication materials to convince Clients of the benefits of the original oil.

With impressive animations.

At the heart of the campaign is a high-end animated film that showcases the benefits of original oil to great effect.

3D data as a fluid simulation in virtual space.

To achieve this, 3D data of the vehicles and the respective engines or engine components were turned into a fluid simulation using special software and animated in 3D and with cameras in virtual space.

Sonja.

She is the point of contact for enquiries, applications...in fact, for everything.

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