BASF Company Cup
Client
BASF
Project Title
Company Cup
Topics
Event
Brand Identity / Corporate Design
Digital
Year
2003 – 2018
Fun and team spirit take center stage.
At the heart of the BASF FIRMENCUP is the joy of movement, as well as the fun of exercising and celebrating together with colleagues. Employees of companies from the metropolitan region, as well as individual participants, are invited to experience the special atmosphere of this exhilarating mass sporting event.
4.8 km on the Hockenheimring.
The Formula 1 circuit is tackled as a team, with colleagues or friends, either as a runner, inline skater, walker, or Nordic walker. Afterwards, personal and team achievements are celebrated extensively: in addition to numerous refreshment stations, participants can look forward to an attractive supporting program featuring live music.
Communication.
Bruce B. develops and designs all communication measures before and during the event.
