A new brand identity as a dynamic launch into the next stage of development for AI specialist COMI. The company, which employs around 100 people, focuses on AI applications in the field of machine vision to make production processes more efficient and error-free. Alongside its technological expertise, the company’s exceptional corporate culture is the decisive factor behind its success. Dynamism, an agile organization, and a culture of independent, cooperative thinking are its defining characteristics. After numerous interviews with employees and Clients, a “strategic” corporate design emerged that harmoniously connects the company’s technological and human sides. The design was inspired by modern, dynamic sports brands that showcase the spirit behind their products in an identity-defining way. This makes COMI a true standout among companies in its industry.