Agriculture, emergency medical services, fire departments, trucks, boats … heat, cold, dust. Every application has its own specific requirements when it comes to climate control in the vehicle. Which means the solution is always a tailor-made technology package. It also means every vehicle category gets its own website – 11 in total, plus one overarching website covering Eberspächer thermal management as a whole.
Drawing on interviews with product managers and all available information, we developed a user-oriented content strategy built on clarity – without unnecessary redundancy. Infographics and animations also make technical relationships easier to grasp. This mix of compact, didactically structured, and vivid information creates a fast and comprehensive basis for decision-making for investment planners, procurement managers, and occupational safety officers – for everyone committed to a good climate.