How can an innovation process be accelerated? Together with Fraunhofer IAO – KODIS, we explored exactly this question. Our answer: An interactive exhibit that demonstrates how AI-based personas and a virtual environment can be used to integrate user feedback into service development at an early stage – fast, intelligent, and tangible.

Our implementation: A well-thought-out user journey, an immersive environment, lifelike avatars brought to life via motion capture, and an AI seamlessly integrated into the process – all in real time, realized with Unreal Engine.