This time, the image fits perfectly: the tip of the iceberg. Because the bulk of the work on the two new websites for the world’s most important beverage trade fairs lies beneath the surface. BrauBeviale and drinktec, two brand personalities with a long tradition and, until now, passionate competitors, are now united under the YONTEX umbrella. The task at hand: sharpen each individual positioning – while harmonizing the user experience as much as possible. And, of course, streamline the brand architecture along the way. That meant, first of all, clearing away growths that had accumulated over decades, questioning everything, restructuring it all, and developing a digital concept that could map all the necessary functionalities and tools in a smart way. And naturally, both websites also needed to look great… Much discussed, much brainpower invested – and a great deal of fantastic feedback received.