The brand story as an immersive experience.
Client
Häfele
Project Title
Brand Film 2025
Topics
Moving Image
Year
2025
Partner
SCHOKOLADE Filmproduktion GmbH
We translated the Häfele leitmotif into moving images. A brand story in 360°, told with — and through — space. The result is a modular brand film that can be deployed worldwide across a wide range of formats and channels — from the big screen to the smartphone — and can be flexibly adapted with market-specific content at any time.
At its heart are statements from Clients around the world: they explain why “Together” with Häfele is a central pillar of their corporate strategy. The result is an authentic portrait, an invitation to collaborate, and a strong commitment to a shared path into the future.
With its new brand film, Häfele takes a stand, lives out the “Together” philosophy, gives its brand a face, and brings its world of values and vision for the future to life as a moving (and moving) experience across all channels.