“What moves the trade drives us forward.” This overarching motto also manifested architecturally at the Häfele trade fair stand through a floor plan modelled on a rotating drive shaft. Surrounding the “Added Value Cinema” at the centre were various themed booths where clients could experience the diverse added values of Häfele’s portfolio live. The highlight in the truest sense of the word was the presentation of the newly established sub-brand “Häfele Lighting” with its holistic concept of lighting and connectivity solutions for furniture and rooms.