As a further development of the Häfele brand strategy, the “Light & Connectivity” division was to be established worldwide as a sub-brand. Together with Häfele, brand values and the relationship to the master brand were defined – including the function of the new lighting brand as a credibility booster for Häfele’s purpose “Maximising the value of space. Together.” All of this is manifested in a comprehensive corporate design, complete with a detailed style guide for implementation by Häfele’s international subsidiaries.