Launch film for the new, innovative Smart+ Phantom indoor bike.

The name said it all: inspired by The Phantom of the Opera, the new high-tech bike moves from the tinkerer’s basement to the grand stage…

The film itself, like the bike, also relies on innovative technologies: a mix of a virtual film set and live-action footage, shot with a special robotic camera. The film’s hero (besides the bike, of course): Anke van der Heijden, a well-known instructor in the cycling scene. This quickly helped the film spread virally in the community: during the leading fitness trade show “FIBO”, the film was clicked by more than 12,000 fans on Instagram—and from then on, it was no longer a phantom.